Featured in The New York Times, Vogue, People
500+ Five-Star Reviews
1,000+ Weddings Completed

Wedding and Event Hair & Makeup Services in NYC, NJ + Worldwide.

Our team creates elevated, timeless beauty that feels like you — enhanced through expert technique, calm presence, and deep personalization.

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Enhancing Natural You

What We Offer

Tailored Beauty Experience

Your look, elevated — never a template. Every detail is built around your features and comfort.

Inclusive Expertise Across All Ethnicities & Features

We work confidently with every skin tone, undertone, and hair texture. Every bride feels seen, understood, and celebrated.

A grounding presence — so your morning feels effortless

Your wedding morning sets the tone for the day. We keep things calm, coordinated, and effortless.

BEAUTY ICON bridal & Beyond EST. 2017

WHY BRIDES CHOOSE BEAUTY ICON NYC

BEAUTY ICON bridal & Beyond EST. 2017

Agency-Level Reliability

We're not just one artist — we're a full agency behind you. You get access to backup artists in case of emergency, unlimited support by call, text or email, and a clear, transparent booking process from your first inquiry to your last touch-up.

Expertise With All Skin Tones & Hair Textures

Inclusivity is a key part of how we build our team — our artists work with a wide range of clients every day and are always sharpening these skills. And since we're a one-stop shop, we can take care of your whole event — bride, bridal party, family and guests — so you're never left searching for another vendor.

Energetic Sensitivity & Calming Presence

Your wedding morning sets the tone for your whole day. We keep things calm & fun, gently guiding the room and the timing so you can relax, enjoy, and feel taken care of.

Dedicated Managerial Team (24/7 Support)

A dedicated manager is always just a call, text or email away — from your very first question about availability to the final details of your day-of timeline.

Modern, Elevated Aesthetic Taste

We keep up with the latest beauty trends and blend them with a timeless, elevated look, so you feel gorgeous in photos today and years from now.

Continuous Professional Education

Our artists never stop learning — through hands-on classes, certifications and sharing knowledge within the team — so you're always working with true industry professionals.

Full-Service Convenience

Hair and makeup in one booking — no need to coordinate separate vendors. And we travel to you, no matter how far.

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Our clients include

select collaborations

Featured In

The New York Times A 'Summer House' Wedding Five Seasons in the Making

Vogue Subway Takes’ Kareem Rahma and Karina Muslimova’s NYC Wedding

People Singer Noah Schnacky Marries Influencer Kristin Marino in 'Whimsical Fairy Tale' Wedding

Approach

Our philosophy

The best hair and makeup artists in New York

Trusted by brides across NYC, New Jersey, the U.S. and worldwide

Your bridal look should feel like you, elevated. Our philosophy centers around enhancing natural beauty through soft definition and a timeless, modern aesthetic.

We combine expert technique with emotional awareness, creating a unique experience that feels luxurious, calm, and deeply supportive.

₀₁ understated elegance

₀₂ long-wearing techniques

₀₃ personalized look

₀₄ timeless aesthetic

₀₅ tailored design

₀₆ emotional awareness

₀₇ inclusive approach

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Our reviews

What our Brides Say

Liza and her team brought a calm comfort to both me and my bridal party.

I worked with Liza and her incredible hair/makeup team for my wedding and could not have been happier with the results! I had done two trials with different companies and…

Zoe May 2, 2026

Liza and Tonya made my wedding dream a reality!! We didn’t meet for a consult before but I trusted in their professionalism and vision and I was not disappointed!! Just…

Alise Oken Sep 1, 2025

She IS the Beauty Icon ♥️

Liza did my hair and makeup for the wedding and she is not just an artist, she creates magic!!! My hair doesn’t hold curls and she did everything to make…

Diana Jul 1, 2026

I truly can not recommend Beauty Icon enough

I don't have the words to express my gratitude towards the Beauty Icon team and especially Liza. From the beginning, everything was so easy and effortless. Liza along with her…

Luma May 6, 2026

I would give Beauty Icon 10 stars if I could!

I had such a great experience with the Beauty Icon team from start to finish. From my initial inquiry to my wedding day, everything felt easy and well thought out.…

Ghislane Jun 22, 2025

I would give Beauty Icon 10 stars if I could! Anna P did my makeup and did an absolutely amazing job. My makeup turned out even better than I expected,…

Natalie

I found Beauty Icon on instagram and was already tired of my search to find makeup artists and hair stylists because many seems old fashioned to me. I was looking…

BAR N. Jul 17, 2024

They really listened to what each of us wanted

My experience with Beauty Icon NYC was outstanding. My wedding was planned in three weeks due to family health issues. I'm sure as you can imagine, finding vendors in that…

DYLAN Sep 18, 2025

A huge thank you to Beauty Icon, and especially to our incredible hair and makeup artists, Dasha and Julia. From the moment they arrived, they created such a calm, fun,…

Kristy Jul 1, 2026

Anastasia is marvelously talented. Thanks to her artistry, I felt beautiful, special, and cool the whole night through on a magical evening.

L.Gilbert Sep 23, 2024

One of the best decisions I made was booking Liza Ray and her Beauty Icon team for my wedding! Liza made me feel like an absolute celebrity. The quality of…

HANNAH Dec 2, 2024

Beauty Icon has my absolute highest praise! A group of 6 of us came to NYC to receive a Tony award for best regional theatre and needed to be on-camera…

Carey Jul 31, 2024

Communication was terrific with the team

Working with Beauty Icon was amazing! Paulina was my main artist for hair and make up and she absolutely nailed what I wanted. She was on time for the trial…

Jordan B Jun 4, 2026

Dasha and Galina were amazing! They were super prompt, on time, and all of my bridesmaids, aunts and mothers looked their absolute best! I couldn’t have asked for a more…

NICOLE NG May 5, 2025

Liza, Paulina and their team are the absolute greatest! Liza did my hair and makeup for my engagement shoot and Paulina and her assistant did the hair and makeup for…

RACHEL Dec 12, 2023

The person I had hired to do hair and makeup for me and my four bridesmaids, and the two moms tested positive for COVID the night before the wedding. Liza…

ZOEY Jan 8, 2026

I booked Beauty Icon for my hair and makeup services for our NYC engagement photos. Coming from Colorado, I was nervous about booking beauty services from afar. I did research…

Katharyne Sep 19, 2024

I am so happy that I choose them for my wedding hair and makeup, and I HIGHLY recommend their services. They were professional and attentive throughout the wedding planning process.…

NICOLE R. Dec 2, 2023

The studio was extremely easy to work with. Studio manager Oxana was very responsive and matched me to the perfect artists for my style and price range. Julia and Marina…

JAMIE W. Sep 25, 2023

I have been working with Liz for the past few months preparing for my wedding in Brooklyn NY and it has been an absolute pleasure to work with her. With…

DOROTHY Feb 19, 2026

I worked with Liz to coordinate the all aspects of details including setting up the hair & make-up trial to the actual wedding day. She was very organized, responsive, patient…

SARAH J Apr 17, 2026

The studio was extremely easy to work and the studio manager, Oxana was very responsive and helpful. Alena was amazing! She was friendly and made myself, my mother, and my…

BRIDGET L Dec 13, 2025

I’m so happy that Liza did my makeup and hair for my special day! I love her natural makeup works and I was sure that she will do a great…

OLGA S. Aug 14, 2024

Liza & Paulina were just amazing. I cannot find the exact words to describe them both. They were on time, and ready with everything. Everyone had a different hairstyle that…

CATHERINE R. Jul 19, 2023

They were referred by my wedding planner and I could not have been more happy with them. They are true professionals and so nice, friendly, and fun to work with…

LEELA T Oct 23, 2024

Paulina and Liz are amazing. They made all of my girls look so beautiful for my wedding. I have gotten so many compliments about how great everyone’s hair and makeup…

KELLY B Jan 31, 2025

I had the pleasure of working with Sasha from Beauty Icon as my make-up and hair artist for my big day. She ran two trials with me leading up to…

JASMINE Mar 17, 2025

Liza was an absolute God sent for my wedding hair and makeup! Beyond her skill set, she brings a very calming and sweet demeanor with her. She was punctual, professional,…

CARLY M Oct 21, 2025

Paulina is the best! My friend’s sister hired BeautyIcon for her wedding, and the photos were great advertising for the team! I was thrilled with my results at both my…

DANA S. Apr 11, 2026

Paulina, Liza, and Tatianna were amazing to work ever since the trial all the way to the wedding day. Every single person who got their hair and makeup done were…

CHARLENE M Apr 2, 2025

I am beyond grateful to have had Paulina and Anna N as part of my special day. Their exceptional work played a significant role in making the day perfect. Paulina’s…

MARGARITA Apr 13, 2026

The perfect hair & makeup artist is such an integral part of your wedding day - they help you feel & look your best, bring together your bridal vision and…

MICHELLE Dec 13, 2025

I was referred to Beauty Icon by a friend and I am so happy I chose them for my wedding. Liza did my hair and make-up and from the second…

JESSIE Nov 16, 2025

My bridal makeup was stunning and you delivered on the look I was going for, which was a high-glam, smoky eye, with full coverage and medium contour – which I…

V R Mar 18, 2025

I used Galina for my hair and makeup on my wedding day and was generally very pleased! She was flexible with last minute schedule changes and arrived on time. She…

ALIZA May 8, 2026

Liz, Paulina and team are incredibly professional and talented. They were on time, organized and ran ahead of schedule which is on of the best things you can ask for…

LIZ S. May 24, 2025

I planned my wedding very, very quickly, and I waited until the last minute to decide on who to hire to do hair/makeup—luckily Beauty Icon accommodated my last-minute needs and…

RACHEL W Mar 29, 2025

I am so happy I went with Beauty Icon for my hair and makeup. I discovered them through Amanda Batula from Bravo's "Summer House." I was drawn to their natural,…

SARAH Jul 11, 2024

Beauty Icon was amazing! From start to finish they were accommodating and professional. Both my wife and I and all of our friends and family looked and felt amazing! We…

AMY & MELISSA Dec 19, 2023

I had such a great experience working with Beauty Icon NYC for my wedding. Alena did my hair and make up, and Dasha did most of the bridesmaid and mothers.…

KELLY CULBERTSON Feb 12, 2025

There are not enough adjectives to describe how wonderful Liza made me feel on my special day. She did a PHENOMENAL job. My makeup and hair were both perfect! She…

MEGAN Jun 17, 2024

Highly recommend Beauty Icon for your bridal hair & makeup!! From my first contact with the Beauty Icon Team Manager "Oxana" to my experience getting ready on the morning of…

MICKAELA Sep 27, 2024

Liza is the most talented, sweetest, and understanding makeup artist - I was incredibly lucky to have worked with her on my wedding day. Throughout my wedding planning process, the…

HYEBIN Jul 5, 2025

Liza is FANTASTIC. She is professional, friendly, and truly skilled in hair and makeup. If you’re looking for flawless makeup and a modern approach to hair styles - look no…

LIZ Nov 28, 2025

How Our Process Works

01 Inquiry

Fill out our form or reach out on Instagram — tell us your date, location and vision. Thanks to our auto-replies, you'll hear back from us in less than 12 hours, often sooner.

02 Consultation

We go deep on this call — learning about your wedding vision, your dress, your venue and your style, so we can help you choose the perfect look and match you with the artist who's the best fit.

03 Personalized Breakdown

You'll get a clear, itemized pricing breakdown for every service and every person — no hidden fees, just an honest picture of what you're paying for.

04 Trial (Optional & Flexible)

Want to test-drive your look first? Trials are always optional, with no rush and no time limit — our artists will work with you until you're completely happy with the result.

05 Contract & Booking

We sign the contract and lock in your date — your spot on the calendar is secured, and our whole team is set on the details of your day.

06 Final Timeline & Coordination

A few weeks out, we finalize your day-of timeline down to the minute — what time the team arrives and the order everyone gets ready in — so your morning stays calm, on schedule, and stress-free.

07 Wedding Day Beauty Services

On the big day, our team arrives early, keeps the room calm & fun, and brings your exact vision to life — so you feel beautiful and confident all day long.

Selected weddings